New CDC Campaign Targets HIV Crisis Among Black Women
The Centers for Disease Control and Prevention are launching a new campaign today called “Take Charge. Take The Test.” The new campaign addresses the issue of HIV infections among African-American women. The hope is to increase HIV testing and HIV awareness among black women. The campaign will feature a website, offline community outreach, and advertising. The campaign is being launched alongside the National Women and Girls HIV/AIDS Awareness Day in 10 major cities in the U.S. that are hit hard by the disease.
“At current rates, nearly 1 in 30 African-American women will be diagnosed with HIV in their lifetimes,” stated Kevin Fenton, M.D., director of CDC’s National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention. “To help reduce this toll we are working to remind black women that they have the power to learn their HIV status, protect themselves from this disease, and take charge of their health.”
The “Take Charge. Take the Test.” campaign will be launched in these cities:
- St Louis, MO
- Chicago, IL
- Detroit, MI
- Fort Lauderdale, FL
- Houston, TX
- Memphis, TN
- Newark, NJ
- New Orleans, LA
- Hyattsville, MD
The CDC’s commitment to address the HIV issue in these communities to continuing with this new campaign against HIV. African-American women make up nearly 60% of all new HIV infections among women. The rate for black women is 15x higher than that of white women.
It is important for this high-risk group to get tested for HIV and all major STDs. If HIV is detected quickly, early treatment of HIV can help victims of the virus.
“Take Charge. Take the Test.” is part of a larger 5 year, $45 million national communication campaign to combat the HIV/AIDS crisis in the United States. The CDC’s Act Against AIDS initiative hopes to reduce new infections, increase HIV prevention efforts in local communities, and lowering HIV-related deaths in the communities that are hit hardest by HIV infections.